||beyondblue has recently launched a new national anxiety campaign, ‘Know When Anxiety is Talking’. Anxiety is the most common mental health condition in Australia, affecting over two million Australians every year.
The campaign aims to:
- Increase understanding in the general community of anxiety conditions and how common they are;
- Promote early recognition of and action on the signs of anxiety; and
- Encourage people to visit the beyondblue website to take the Anxiety Checklist and get support.
Everyone feels anxious at times, but it becomes an anxiety condition when the symptoms are intense, persistent, and interfere with one's daily life. The campaign has been carefully developed to better equip those living with anxiety to recognise the symptoms sooner, and take action to live a life beyond anxiety.
It can take many years to seek support for anxiety, and less than 40% of people with anxiety do. The main barrier to seeking support is recognising that what's being experienced has a name — anxiety.
This campaign is vital to helping Australians to recognise when anxiety is 'talking' to them.
Here are the facts, and why the campaign is so important:
- Anxiety is the most common mental health condition in Australia — 1 in 4 experience anxiety in their lifetime.
- Anxiety is different from stress and is not part of your personality— it is a mental health condition.
- Anxiety is not a sign of personal weakness or over-sensitivity.
- You don't have to live with anxiety— it can be successfully managed with the right support and treatment.
- The sooner you seek support, the sooner you will be on the path to recovery.
The campaign is designed to educate all Australians, but has a primary target audience of men and women aged 35-44, when rates of anxiety peak.
You can find out more by visiting the beyondblue
website where you can complete the Anxiety Checklist and learn how to get support or check out the TV Commercial
which spotlights 'excessive worry' as a core symptom of anxiety.